His tactics included no apparent sugar coating of editorial content and pandering to the corporate elite.
The Eat-Clean Diet was created by fitness model and magazine columnist Tosca Reno.
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Reno is the widow of Robert Kennedy who founded Robert Kennedy Publishing in 1974 with the launch of Muscle Mag International and was also an accomplished artist and art teacher.
Reno and Kennedy met on a school playground where Reno taught Kennedy's daughter.