Advertising on online dating sites

For years, the site has successfully used TV advertising to build its brand and attract new customers.Yet, despite its success, it wanted to know more about the impact TV advertising had on responses and registrations.

Advertisers don’t need to chase users for information because they happily provide their personal details in order to get the most out of the app.The company was using a mix of technologies to measure TV effectiveness, but it couldn’t attribute and optimize TV spots to registrations.According to Jeremy C., one of the site’s marketing directors, TV reaches our target audience and we know a good TV ad builds trust with our brand and drives response.Almost everyone checks or changes their relationship status on Facebook from time to time — and dating companies like and Zoosk advertise heavily on the site.If you're a dating site, Facebook is your Super Bowl.

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